Visibility
Multi-assistant visibility scoring explained
10 min read · GEO Archer field guide
One crawl, five assistant personas — because ChatGPT, Claude, Gemini, Perplexity, and Copilot do not all “see” your brand the same way. Learn how to read the scores and what to fix first.
5
Assistants modeled
ChatGPT, Claude, Gemini, Perplexity, and Copilot — from one crawl.
75+
Strong visibility band
Scores in this range mean assistants likely surface you for on-topic prompts.
Gap
Understanding vs visibility
High visibility with low understanding is a hallucination risk — fix clarity first.
A single “AI score” hides how you lose deals
You might look fine to one assistant persona and invisible to another — especially models that weight live citations (Perplexity-style) versus structured facts (Copilot-style). Multi-assistant scoring exposes that split before a buyer chooses a vendor inside the chat window.
Illustrative output shape from GEO Archer. Your real scan may show a different spread — that spread is the insight.
Why we model five assistants separately
Users do not pick one AI — they use whichever tool their company approved, their browser bundled, or their habit prefers. Each system emphasizes different signals: citation density, structured data, recency, brand mentions, or conversational brevity. GEO Archer simulates those personas against the same crawl so you see where your story breaks per channel.
- One weak assistant score = one channel where competitors become the default answer.
- Visibility without Understanding means you might be mentioned incorrectly.
- Fix content once; rescan to see which personas moved.
What the numbers mean (and what they do not)
Scores are modeled likelihoods from your public site content — not live API calls to OpenAI, Anthropic, Google, or Microsoft. That keeps scans fast, repeatable, and compliant. Treat them as diagnostic MRIs: they show structural problems and relative strength, not a guaranteed ranking in tomorrow’s model version.
- Low scores usually mean missing pages, not a penalty box.
- Large spreads between assistants point to specific content types to add.
- Track trends across rescans after you ship recommendations.
Prompts buyers actually type
Visibility runs consider realistic questions: “best [service] in [city],” “how much does [X] cost,” “[vendor A] vs [vendor B],” and problem-led queries. If your site cannot answer those in crawlable text, models fill gaps with guesses — often from competitors who published FAQs and comparison tables.
Playbook: raise visibility without spam
Ship authoritative FAQs with real scope and pricing bands (even ranges), add comparison pages that name alternatives fairly, strengthen About and service-area copy, and implement schema that matches visible text. GEO Archer’s simulation and visibility tabs show which assistant moves when you fix each gap.
- Use the AI Visibility tab per site after each scan.
- Pair with Recommendations for ordered execution.
- Export PDF reports for stakeholders who do not live in the dashboard.
“Being ‘in ChatGPT’ is not a strategy. Being correctly cited when it matters — that is visibility.”
Sources & further reading
- GEO paper — visibility metrics (arXiv) — Defines generative engines and black-box visibility optimization; basis for modern GEO scorecards.
- OpenAI — ChatGPT search — How a major assistant blends web retrieval with synthesis — one persona GEO Archer models.
- Google — AI Overviews in Search — Google’s public explanation of AI-generated summaries atop search — another discovery surface.
- Perplexity — how answers use sources — Citation-forward answers; visibility often tracks who publishes quotable, scoped facts.
- AI Visibility in GEO Archer — Per-assistant modeled scores from your crawl after sign-in.
Chart data on this page uses illustrative benchmarks unless labeled otherwise. Your GEO Archer scan reflects your live site.
Run visibility on your domain
See per-assistant scores and the prompts that expose your gaps — then fix them before the next RFP lands in someone’s chat thread.
Start a visibility scan